Privacy Policy of Alfie Walker

Privacy Policy of Alfie Walker

This Privacy Policy explains how your personal data is collected, used, and shared when you visit alfiewalker.eu (the "Site") or make a purchase.

WHAT PERSONAL DATA WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that led you to the Site, and details about how you interact with the Site. We refer to this automatically collected information as "Device Data."

We collect Device Data using the following technologies:

  • “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit: http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details, email address, and phone number. We refer to this information as "Order Data."

When we mention "Personal Data" in this Privacy Policy, we are referring to both Device Data and Order Data.

HOW WE USE YOUR PERSONAL DATA

We use the Order Data we collect to process orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Data to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertisements about our products or services, in line with your preferences.

We use the Device Data we collect (particularly your IP address) to screen for potential risk and fraud and, more broadly, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the performance of our marketing and advertising campaigns).

SHARING YOUR PERSONAL DATA

We share your Personal Data with third parties to help us use it as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Data here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Data to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a resident of Europe, you have the right to access the Personal Data we hold about you and to ask that your Personal Data be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

Additionally, if you are a resident of the EU, please note that we process your data to fulfill any contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests as outlined above. Please also note that your data will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Data unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via email at: info@alfiewalker.nl